New Growth Engine: Strategic Planning for New Business Growth
- AI Transformation Readiness
- Feb 4
- 1 min read
Updated: 1 day ago
Analyzing the New Competitive Landscape — including Disruption, Disruptive Innovation, Disruptive Technology, and Platform Business — allows organizations to identify new opportunities and pathways for business transformation that align with market competition and customer needs. This strategic approach will help you define your organization’s New Growth Engine more effectively.
Key Elements of the New Competitive Landscape
DISRUPTION
Beyond the traditional competitors you know within your industry, what other players — including startups, tech giants, and companies from different industries — could enter your market and compete with your business now and in the future?
DISRUPTIVE INNOVATION
Can your customers replace your products or services with offerings from new market entrants? If so, how and why?
DISRUPTIVE TECHNOLOGY
What emerging digital technologies could create new opportunities for your business? How could they reshape your industry landscape?
PLATFORM BUSINESS
What new business opportunities could arise if your company offers products or services within broader ecosystems under a Platform Business model?
Recommendation
Carefully analyze each dimension of the new competitive landscape that impacts your business and identify potential opportunities.This will provide options for business transformation initiatives that align with future market dynamics.
Once you have identified your New Growth Engine, the next step is to explore and map out opportunities and new transformation pathways for each quadrant of the Transformer Map, leading into the next phase of your Digital Transformation journey.
